Grow your pipeline with an unfair advantage

Kanlet finds warm leads by tracking your key contacts - buyers, champions, end-users, and warm prospects -
as they change jobs. Activate the right people to help
you drive and secure new revenue.

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Customers

Did you know?

Your best leads already know you.

25%

of CRM contacts
switch jobs every year

70%

of former customer
leads are missed

3x

Previous customers convert
3x higher than average leads

Why Kanlet

GTM data infrastructure is broken

Unseen Signals

Does your GTM team miss 90% of the modern funnel?

The modern buyer journey occurs across multiple tools or in dark funnel channels. As a result, GTM teams have limited (or zero) visibility on buyer identity, intent, and context and are unable to act on them.

Overlooked RELATIONSHIP

What's your unfair advantage in prospecting?

Over 90% of the company's collective network data remains invisible and untapped. Also, alumni customers + new jobs = hot leads, but companies miss 85% of these sales opportunities and fail to retarget their champions and advocates.

Manual workflows

Are you trapped in data drudgery and manual efforts?

Sales reps spend 72% of their week on non-selling activities. They battle tab fatigue and dig through dozens of interfaces to piece together a complete view of the customer—an impossible task when you don’t even know what you’re missing.

Siloed buyer data

Does the disconnected data cause your analysis paralysis?

Most organizations run their GTM operations using dozens of point solutions. They create bloated tech stacks that go unused or offer a sliver of insights instead of the whole picture.

Meet Kanlet

Introducing Kanlet

Kanlet tracks your customers, users, champions, and advocates for job changes and relationship triggers and surfaces them as warm leads in your sales pipeline.
Kanlet then automates outreach with personalization (using Generative AI).

New GTM Playbook

A relationship-driven pipeline generation strategy

Prioritize high-intent accounts

On average, 12% of target accounts have over 3 former customer champions. Identify and prioritize accounts with multiple internal advocates for high-converting campaigns.

Previous experience with your product is a far stronger buying signal than other intent data. Use this familiarity while scoring your target accounts.

Increase your outbound conversions

Outbound to former customers is 6x more likely to turn into an opportunity than cold outbound.

Piece together intent data on customer champions like past relationships, the best introduction path, news, demographics, firmographics, tech stack, hiring, and more to personalize your outreach and land the meeting.

Boost your win rates

Former customers already know your product and trust you and your team.
When a former customer is in the buying committee the deal is 3x more likely to close and will close faster.

Kanlet highlights all the former customers at an account each time you open an opp.

Keep your CRM accurate & clean

Flag departed contacts, update existing ones, and capture missing buyer personas - helping complete your buying committee data and keep your CRM cleaner.

use cases

Purpose-built for GTM teams

SALES

Improve Sales Efficiency

BDRs and AEs are empowered to connect with a deeper perspective, run proven plays, and convert pipelines faster than ever before.

Marketing

Unlock a new pipeline channel

Former champions, dark funnel signals, and relationship intelligence fuel a new type of "organic" inbound leads and become a new pipeline source, which marketing can use to nurture and hand off to the sales team.

Customer Success

Prevent Churn

When a champion or a buyer leaves, that immediately puts a renewal at risk. With contact tracking CSMs can proactively work their accounts as key champions and buyers leave, helping reduce churn which is so critical today.

RevOps

Accurate, relevant & cleaner CRM

Kanlet refreshes your data every month – flagging old contacts, updating existing ones, and creating new ones - helping RevOps keep your CRM cleaner.

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