Grow your pipeline with an unfair advantage
Kanlet finds warm leads by tracking your key contacts - buyers, champions, end-users, and warm prospects -
as they change jobs. Activate the right people to help
you drive and secure new revenue.
Customers
Did you know?
Your best leads already know you.
25%
of CRM contacts
switch jobs every year
70%
of former customer
leads are missed
3x
Previous customers convert
3x higher than average leads
Meet Kanlet
Introducing Kanlet
Kanlet tracks your customers, users, champions, and advocates for job changes and relationship triggers and surfaces them as warm leads in your sales pipeline.
Kanlet then automates outreach with personalization (using Generative AI).
New GTM Playbook
A relationship-driven pipeline generation strategy
Prioritize high-intent accounts
On average, 12% of target accounts have over 3 former customer champions. Identify and prioritize accounts with multiple internal advocates for high-converting campaigns.
Previous experience with your product is a far stronger buying signal than other intent data. Use this familiarity while scoring your target accounts.
Increase your outbound conversions
Outbound to former customers is 6x more likely to turn into an opportunity than cold outbound.
Piece together intent data on customer champions like past relationships, the best introduction path, news, demographics, firmographics, tech stack, hiring, and more to personalize your outreach and land the meeting.
Boost your win rates
Former customers already know your product and trust you and your team.
When a former customer is in the buying committee the deal is 3x more likely to close and will close faster.
Kanlet highlights all the former customers at an account each time you open an opp.
Keep your CRM accurate & clean
Flag departed contacts, update existing ones, and capture missing buyer personas - helping complete your buying committee data and keep your CRM cleaner.
use cases
Purpose-built for GTM teams
SALES
Improve Sales Efficiency
BDRs and AEs are empowered to connect with a deeper perspective, run proven plays, and convert pipelines faster than ever before.
Marketing
Unlock a new pipeline channel
Former champions, dark funnel signals, and relationship intelligence fuel a new type of "organic" inbound leads and become a new pipeline source, which marketing can use to nurture and hand off to the sales team.
Customer Success
Prevent Churn
When a champion or a buyer leaves, that immediately puts a renewal at risk. With contact tracking CSMs can proactively work their accounts as key champions and buyers leave, helping reduce churn which is so critical today.
RevOps
Accurate, relevant & cleaner CRM
Kanlet refreshes your data every month – flagging old contacts, updating existing ones, and creating new ones - helping RevOps keep your CRM cleaner.